your DIGITAL CONTENT marketing STRATEGY
Elevate your ONLINE presence with a purposeful & aligned strategy.
Your stories should be told across a combination of channels, attracting, engaging and nurturing your audiences in a natural way. It’s not always about “stopping the scroll”; it’s about creating a journey of meaningful moments online that inspire your audience to connect with you, engage with your brand and become loyal advocates of your offering.
I'm READY FOR IT!
YOUR ONLINE CONTENT MARKETING STRATEGY
ELEVATE YOUR ONLINE PRESENCE WITH A PURPOSEFUL & ALIGNED STRATEGY
I'm READY FOR IT
Your stories should be told across a combination of channels, attracting, engaging and nurturing your audiences in a natural way. It’s not always about “stopping the scroll”; it’s about creating a journey of meaningful moments online that inspire your audience to connect with you, engage with your brand and become loyal advocates of your offering.
You’re likely filled with ideas to market your offering.
But you may lack the systems and processes to put them into action. Or, you may have already made an effort to market your biz through content - but you’re not seeing any of it bring tangible results that contribute to your growth.
You pour your heart into your biz and know that establishing your brand online is essential. You have incredible vision and drive, although you're still trying to make sense of everything regarding marketing. And, like many business owners, you're probably juggling it with limited time and resources. Regarding your content marketing mixes like social media, email campaigns, downloadable content or even blogs, it only leaves you feeling even more swamped. You're feeling called to step back and look at the bigger picture, flesh out the ideas in your head and map out a clear plan to bring them to life.
Do any of these resonate with where you’re currently at?
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When it comes to your messaging, who you're targeting and generally knowing what you should be doing online - you need more clarity.
Thinking about your next digital marketing campaign or even social media post leaves you feeling overwhelmed and confused.
You find yourself second-guessing every piece of content you put into the world and wondering whether it serves a real purpose.
You know consistency is the name of the game when it comes to digital marketing. But you can’t help but feel this is your biggest weak point.
We've Gotta Chat
We hear you.
You’re ready for something sustainable & unique
to your business.
When it comes to marketing, a strategy has always been, and always will be, the starting point - regardless of your offering. Why? Because it brings all the pieces together to create a sustainable path to growth. A digital marketing strategy aims to take all the guesswork out of figuring out how to reach, engage, convert and retain your audiences. When every single piece of content serves a broader purpose in your biz, your brand can become truly magnetic to your ideal customers.
And that's where a solid digital content marketing strategy comes in. A digital marketing strategy that uncovers the unique value you provide and is developed to give you a bespoke, structured, actionable plan ready to be implemented in your business.
Here's the journey we'll take you through.
Understand your story
Develop your strategy
Support you to implement
We start by analysing all the details about your offering, brand, goals and industry. Then, we audit any existing marketing efforts, and through our in-depth research process, we flesh out the critical foundations like your target audiences, competitors, customer journey and content pillars.
We’ll craft your strategic roadmap by pulling together your goals and our insights to create an omnichannel content marketing framework that guides how you connect with your dream customers across relevant online channels. Then, we make your content planning system and outline your 6-month marketing calendar.
Once your final strategy document is delivered, we guide you where necessary, so you can start implementing your digital marketing strategy with complete confidence. We’ll ensure that you have all systems in place and schedule check-ins to ensure everything is being implemented.
Your strategy would typically include…
An audit of your current online marketing efforts to see what's working & find opportunities.
Social media health check with recommended actions for improvement
Your bespoke online customer journey map
A set of defined goals, objectives & KPIs for your online marketing
Development of buyer personas & ideal target audiences
Custom content strategy outlining your key messages & content pillars
6-month plan with campaign recommendations + editorial calendar
Content planning templates, a bespoke workflow aligned to your biz & guidance on tools/ resources to help implement your strategy & stay consistent
LET'S WORK TOGETHER
A detailed plan of what digital marketing channels are best suited for your business and how to leverage them
- Elise Elliott, Founder of Pass the Salt
"Simone created the most incredible Content Strategy for my business. After stopping and starting my social media efforts and not even starting my blog at all. She has translated my business and brand vision into a clear plan that feels aligned, authentic and confidence building. I wouldn’t hesitate to recommend her for anyone’s content marketing needs."
Kind Words FROM CLIENTS
- TEAM HUMANICO, HUMANICO
"Simone is an absolute delight to work with! She has a thorough knowledge of all things in the digital marketing world and tailors her work perfectly to your business to help cut through the noise and be heard by customers in your authentic voice. We are getting amazing feedback from clients too, commenting on the high quality and consistent brand tone of our social posts."
Kind Words FROM CLIENTS
- DAVID WESTON, MD AT DETAILED TIMBERWORX
"Simone and the team at Well Told Digital are an asset to any company. The attention to detail and depth of research goes above and beyond, which they proved at every stage of the process. Well Told Digital have left me feeling very confident that the strategy we created is solid and will carry us into a brighter future as company within our social media space."
Kind Words FROM CLIENTS
- NAOMI OVERTON, FOUNDER OF MCA ONLINE
"We have really appreciated working with Simone. She is easy to talk to, transparent, open to discuss different ideas, and has an excellent knowledge base for helping strategize and implement different social media aims. We would not hesitate to recommend Simone to anyone who is seeking a helping hand to implement and run a social media strategy for their business."
Kind Words FROM CLIENTS
Hey there,
I'm Simone & I can't wait to create something meaningful with you.
Are you ready to stop spinning those wheels all on your own?
MORE ABOUT ME
I'm here to make marketing your business fun, so you can step into your passion and purpose to grow the business you've dreamed of. It's time to get help, and I can't wait to go on the journey with you.
Common Questions
Typically we'd require that you're all set up with your branding and a website at the very least before we start working together. We work with expert web developers and brand strategists to make sure you're set up with everything you need before you get started with marketing your offering to the world. If you need help with this, get in touch, and we'll guide you in the right direction.
We typically collaborate with boutique businesses in the lifestyle, health & wellness, F&B, hospitality and e-commerce industries. However, we’re all about amplifying the message of purpose-driven businesses, no matter what industry you’re in. We’ll let you know if we’re not the right fit and will guide you in the proper alternative direction.
The timeline for a bespoke content strategy is usually between 3 - 4 weeks. We only work with a handful of clients at a time, so during the proposal process, we will discuss specific timelines suited for your project.
Absolutely. We can assist with your social media and other aspects of your content creation. We also collaborate with a network of creatives to help with copywriting, branding, graphic design, photography, videography, SEO, paid advertising and more.
Always! You can access our project, content and social media management services when we've completed a strategy together. Once we’ve discussed your needs, we also connect you with the required creative experts for each particular marketing project or campaign.
Of course! Our strategy projects are typically billed in two instalments. First, we require an initial deposit to book your spot and then the remaining amount is billed on final delivery. But, we also use Bizpay, and we’re always open to approaching this in a way that suits your phase of business.
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