SOCIAL MEDIA MARKETING THAT BUILDS INFLUENCE
It's time to shape a compelling social presence that inspires action
It's no secret that social media is a must-have for small businesses. But, whether you're selling products or providing a service, it only helps to push out content if you are strategic. To get in front of your dream customers or clients and nurture the community you've already served, your social media presence needs to be part of a holistic brand experience. Social media is more than just stunning imagery and clever captions - think of it as a powerful tool that helps to amplify your brand in the digital space. It's a place where you can authentically share your brand story and expand your client base by capturing the attention of your most valued audiences. From launching a new offering to nurturing relationships, you can leverage social media to build an intentional presence online that achieves your goals. The real secret to success is in implementing a sustainable strategy that converts.
Do any of these challenges
For all the time you're putting into your social media efforts, you still long to bring in more leads and cultivate connections with your dream clients.
With trends changing daily, you feel as though your content needs to be more relevant and consistent. However, coming up with new ideas and creating content across your channels feels overwhelming.
You feel you've done everything by the book - you've got quality content, promoted your posts and built a following - but you still need to convert those connections to sales.
ring true in your business right now?
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We'll have a 30-minute chat about the vision for your project so we can get to know your story, values and plans for where you want to take your business.
We take away all the learnings from our discovery process and curate a social media strategy aligned to your business phase and tailored to achieve your goals.
You'll receive an in-depth questionnaire to help us understand all the details about your offering, brand, goals, budgets, industry and previous efforts across social media.
We'll map out the best practices for implementation in line with your resources and ensure that you're armed with the right tools to stay consistent.
We'll do a deep dive into researching and understanding your ideal client, key target audiences and how your social media content is going to better serve & convert them.
Together we'll walk through your strategy deck and discuss ways to measure and optimise for success. Finally, we'll ensure that you're all set up to implement with confidence.
INITIAL PHONE CONSULTATION
STRATEGY DEVELOPMENT
DISCOVERY QUESTIONNAIRE
SYSTEMS & WORKFLOW
AUDIENCE PROFILING
WALK THROUGH & HANDOVER
This is how we'll help you with that.
A social media strategy is a next step in elevating your online presence.
Here’s what your strategy
would typically include …
An audit of your current online marketing efforts to see what's working & find opportunities
Social media health check with recommended actions for improvement
A set of defined goals, objectives & KPIs for your social media efforts
Development of buyer personas & ideal target audiences
Custom content strategy outlining your key messages & content pillars
6-month roll out plan that will inform your campaigns and ongoing editorial calendar
Content planning templates, a bespoke workflow aligned to your biz & guidance on tools/ resources to help implement your strategy & stay consistent
A detailed plan of what social media platforms are best suited for your business and how to leverage them
Guidelines for your community management and social media outreach efforts to ensure you create meaningful connections with your community
- Elise Elliott, Founder of Pass the Salt
"Simone created the most incredible Content Strategy for my business. After stopping and starting my social media efforts and not even starting my blog at all. She has translated my business and brand vision into a clear plan that feels aligned, authentic and confidence building. I wouldn’t hesitate to recommend her for anyone’s content marketing needs."
Kind Words FROM CLIENTS
- TEAM HUMANICO, HUMANICO
"Simone is an absolute delight to work with! She has a thorough knowledge of all things in the digital marketing world and tailors her work perfectly to your business to help cut through the noise and be heard by customers in your authentic voice. We are getting amazing feedback from clients too, commenting on the high quality and consistent brand tone of our social posts."
Kind Words FROM CLIENTS
- DAVID WESTON, MD AT DETAILED TIMBERWORX
"Simone and the team at Well Told Digital are an asset to any company. The attention to detail and depth of research goes above and beyond, which they proved at every stage of the process. Well Told Digital have left me feeling very confident that the strategy we created is solid and will carry us into a brighter future as company within our social media space."
Kind Words FROM CLIENTS
- NAOMI OVERTON, FOUNDER OF MCA ONLINE
"We have really appreciated working with Simone. She is easy to talk to, transparent, open to discuss different ideas, and has an excellent knowledge base for helping strategize and implement different social media aims. We would not hesitate to recommend Simone to anyone who is seeking a helping hand to implement and run a social media strategy for their business."
Kind Words FROM CLIENTS
Hey there! I'm
Together, we'll create an aligned social media strategy for your business that's accessible and specific to your resources but also inspires curiosity around your divine purpose, nurtures your brand story and creates those soul-centred connections with your community.
Simone
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AS YOUR HOLISTIC SOCIAL STRATEGIST, I IMMERSE MYSELF IN YOUR BRAND AS A TRUSTED TEAM MEMBER.
Frequently Asked Questions
Typically we'd require that you're all set up with your branding and a website at the very least before we start working together. We work with expert web developers and brand strategists to make sure you're set up with everything you need before you get started with marketing your offering to the world. If you need help with this, get in touch and we'll guide you in the right direction.
We typically collaborate with boutique businesses in the lifestyle, health & wellness, F&B, hospitality and e-commerce industries. However, we’re all about amplifying the message of purpose driven businesses, no matter what industry you’re in. We’ll let you know if we’re not the right fit and will guide you in the right alternative direction.
The timeline for a social media strategy is usually between 2 - 3 weeks. We only work with a handful of clients at a time, so during the proposal process we will discuss specific timelines suited for your project.
Absolutely. We can assist with your social media and other aspects of your content creation. We also collaborate with a network of creatives to help with copywriting, branding, graphic design, photography, videography, SEO, paid advertising and more.
Always! When we’ve completed a strategy together, you have access to our project, content and social media management services. Once we’ve discussed your needs, we also connect you with the required creative experts for each particular marketing project or campaign.
Of course! Our strategy projects are typically billed in two installments. First, we require an initial deposit to book your spot and then the remainder amount is billed on final delivery. But, we also use Bizpay and we’re always open to approaching this in a way that suits your phase of business.
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BRING YOUR BRAND FORWARD WITH A SOCIAL STRATEGY THAT BUILDS RELATIONSHIPS
Creating a social media presence is more than just great visuals and catchy captions. It's building your story through purposefully timed content that answers your audience's questions like, "What do you do?", "Why do you do it?" and "How is this offering going to benefit my life?". We're here to help you leverage social media to nurture your leads and convert them into a loyal community of customers.
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